MARKET PERFORMANCE TRACKER IS OUR FLAG PRODUCT. IT IS A REAL REVOLUTIONÂ WHEN IT COMES TO MARKET DATA ANALYTICS.
MARKET PERFORMANCE TRACKER:
- IS A COMPREHENSIVE ANALYTICAL PLATFORM (SAAS-TYPE) DESIGNED FOR NIELSEN / IQUVIA / GFK / CMRÂ BASED ANALYSES
- IS A SET OF INNOVATIVE DATA ANALYSING ALGORITHMS, BUILT-IN USER FRIENDLY BUSSINESS INTELLIGENCE ENVIRONMENT
- ALLOWS TO IDENTIFY COMPANY’S KEY PERFORMANCE DRIVERS VIA SALES DECOMPOSITION ANALYSIS
MARKET PERFORMANCE TRACKER – KEY FEATURES
THE HEART OF THE MARKET PERFORMANCE TRACKER IS ITS
SALES DECOMPOSITION MODULE
OUR PROPRIETARY SALES DECOMPOSITION ALGORITHMS ANALYZE MILLIONS OF MARKET DATABASE RECORDS TOÂ QUANTIFY THE EFFECTS OF CHANGES IN PRICES, DISTRIBUTION OR MEDIA INVESTMENTS (ATL). SALES DECOMPOSITION ALLOWS TO IDENTIFY THE KEY DRIVERS OF YOUR BUSINESS PERFORMANCE
ALL THE ANALYSES ARE PRESENTED IN AN EASY-TO-UNDERSTAND INTERACTIVE DASHBOARDS
YOU WILL GET THE ACCESS TO YOUR ANALYSES VIA SECURED ON-LINE PLATFORM
OURÂ COOPERATION MODEL IS AS SIMPLE AS POSSIBLE. ALL YOU NEED IS TO PROVIDE US WITH YOUR MARKET DATA, WE DO THE REST
YOUR MARKET DATA WILL BE PROCESSED AND MODELLED BY VALUEPIE – THIS PROCESS USUALLY TAKES UP TO 3 WORKING DAYS.
THE PURPOSE OF THIS ANALYSIS IS TO ENABLE PRODUCT PORTFOLIO PRIORITIZATION IN ORDER TO ENSURE MAXIMUM OPERATIONAL EFFICIENCY. RECOMMENDATIONS RESULTING FROM THIS ANALYSIS ARE THE BASIS FOR EFFECTIVE WORK OF SALES FORCES (DISTRIBUTION MATRIXES) AND KEY ACCOUNT MANAGERS (LISTING MATRIXES), BUT ALSO FORM THE BASIS IN THE AREA OF REVENUE MANAGEMENT OR CATEGORY MANAGEMENT PROCESSES. THEY ARE ALSO AN INVALUABLE AID IN THE PROCESS OF PRODUCT PORTFOLIO OPTIMIZATION.
EVERY PRODUCT ON THE MARKET IS SUBJECT TO A PRODUCT LIFE CYCLE, WHICH MEANS THAT AFTER SOME TIME WE CAN EXPECT SALES OF THAT PRODUCT TO DECLINE. OUR ANALYSES OF A NOVELTY’S LIFE CYCLE SHOW WHAT IS THE AVERAGE LIFE CYCLE OF A PRODUCT IN A GIVEN PRODUCT SEGMENT, AND THUS ALLOW A MUCH BETTER FORECAST OF ITS FUTURE SALES. THIS IS A KEY ELEMENT OF EACH PROCESS OF BUDGETING NEWLY INTRODUCED PRODUCTS ON THE MARKET.
DISTRIBUTION ANALYSIS HELPS TO DETERMINE THE QUALITY OF THE DISTRIBUTION. IN OTHER WORDS, IT IS TO SEE IF THE PRODUCTS WITH THE HIGHEST SALES POTENTIAL HAVE THE HIGHEST DISTRIBUTION. THE RESULT OF THE ANALYSIS IS TO IDENTIFY PRODUCTS WHOSE DISTRIBUTION SHOULD BE BUILT AND TO DETERMINE WHICH PRODUCTS ON THE SHELF SHOULD BE REPLACED.